MANILA, Philippines - The Department of Tourism (DOT)
 believes more international tourists, including those from the United 
Kingdom, will be coming to visit the Philippines with Palawan having 
been cited as one of the top holiday destinations around the world.
Tourism Secretary
 Ramon Jimenez said Philippine tourism is expected to benefit from the 
recognition of Ariara Island in Calamian, Palawan as the number one 
holiday destination in the 
Vogue-UK magazine to be released next month.
Aside from 
Vogue, Ariara was also featured in various magazines in the United Kingdom like 
Times Magazine, which hailed it as the “Best Private 
Island Resort.”
It further described Ariara as “a Philippine island of such 
prettiness that you almost expect Johnny Depp to pop out with a parrot 
on his shoulder.”
Other magazines, 
The Independent’s and the 
Evening Standard, tagged Ariara as one of the best islands/places to visit this year.
Other UK magazines which featured the private 
island destination were 
Angels and Urchins, Harrods Magazine, Harper’s Bazaar, The Spectator, Wine and Dine, Urbanollogy, and 
Tatler.
The luxurious and spacious private getaway has attracted and welcomed
 a number of high-profile groups with its all-inclusive package of 
exclusivity, relaxation, 24-hour service, excellent cuisine, and a host 
of amenities both for the laidback and the adventurous.
Various magazines said Ariara is the ultimate “off the beaten track” 
destination where the structures are contemporary in style and have been
 designed with sensitivity to the environment.
The resort’s website says it has eight spacious villas and beach cottages situated along Ariara’s 600-meter 
white sand beach with uninterrupted views of the sea and neighboring islands.
All bedrooms have private terraces and gardens, dotted with hanging 
chairs and hammocks. Many have vaulted ceilings, four poster-style beds,
 walk-in wardrobes, enormous bathrooms, and open-air showers.
Every item of furniture in Ariara has been designed, made, and 
upholstered in-house by local carpenters and craftsmen in the island’s 
own workshops or outsourced to Filipino artisans. Materials were sourced
 locally and all furnishings were created using traditional methods: 
marble bath hand-carved from single blocks of Romblon marble, wooden 
bath made using traditional boat-building techniques, local wood and 
rattan cushions made from tribal fabrics in Mindanao, and intricate 
wooden chests by indigenous Palawan woodcarvers.
Ariara’s decorative flair is said to be accentuated by striking wall 
hangings, heliographs and ceramics made by talented Filipino artist Ugu 
Bigyan.
“What is remarkable is that the entire resort is a testament to the 
unique artistry and skills of Filipino designers and artisans. The use 
of local materials and traditional techniques serves as good advertising
 for Filipino craftsmanship and world-class products. Tourism is not 
just about counting 
tourist arrivals.
 More importantly, it is about building opportunities on the ground and 
improving lives in communities in very real places,” Jimenez said.
According to Jimenez, the resort’s properly planned development and low density show the owners’ respect for the environment.
“We want to see more of this type of investment which supports the 
principles of responsible, ethical, and sustainable tourism,” he said.
The website also related that one British guest to the island said 
she had to pinch herself to be sure that the unique mixture of stunning 
beauty, cosseting luxury, and peace from anyone’s agenda other than our 
own wrapped in the friendliest of support teams were all real.
UK remains to be a key generator of tourist arrivals to the Philippines with the market posting 104,466 visitors last year.